Big flavour.
Simple ingredients.
Very happy dogs.
Ouaf is a natural, slow-cooked dog treat brand. Our turkey and rosehip treats are gently slow cooked to lock in flavour and goodness — made with natural ingredients and rosehip to support healthy joints and immunity. They’re the perfect reward for walks, training or simply being a very good dog.
Client
Ouaf
Role
Brand & Campaign Designer
Scope
Identity · Packaging · Labels · Social · Merch
Sector
Pet · CPG
§ 01 — Idea
Beg-worthy bites, without the fuss.
Ouaf translates the French word for “woof” into a friendly, script-led wordmark that anchors every touchpoint. The system leans on a warm cream base, a confident tomato red and a deep navy for the ocean-jerky range — so each SKU feels distinct but instantly part of the same family.
Illustrated dogs, bones and rosehip act as playful shorthand for the ingredient story: grain-free & organic, beg-worthy bites, slow cooked, all natural, joint & immune support.
§ 02 — System
Packaging, labels & campaign in one voice.
The identity extends across pouches, tins, labels, social ads and merch — from “Exhausted from begging. No regrets.” to “The feel-good treat of the year” and “I would of done it for free.” Each ad borrows the same star-rated, dog-endorsed voice, keeping the brand warm, honest and a little bit cheeky.
§ Gallery — Brand, packaging & campaigns
The full pack.
§ Brand Guidelines — Full deck