Complex ideas become,playful experiencesthrough effortlessdesign.
Visual/Motion,Brand & Digital Creative,Print & Social Storyteller& Visual Problem Solver.
Hi, I’m Rachel, a multidisciplinary designer working across brand, campaigns, digital, print, motion and social.
I started my career as a Creative Artworker, creating pitch decks, print collateral and marketing materials for both B2B and B2C audiences. Since then, I’ve worked across financial services, payments, gaming, charities and online marketplaces, producing everything from campaign concepts and paid advertising to product visuals, presentations, motion and interactive experiences.
I’m comfortable working within established brand systems, but I also enjoy bringing fresh ideas and a more playful perspective where it fits. Much of my work involves taking complex products, services or messages and turning them into clear, engaging visual communication.
My experience spans marketing, brand and product, which allows me to adapt easily across different projects, audiences and formats.
The following case studies represent a small portion of my extensive body of work. If you are interested in seeing more projects please reach out via the email.
§ 01 — Case Study · Total Processing[ 2020 — 2024 ]
Selected works.
Brand, print & campaign design for Total Processing — a UK B2B brand scaling merchant acquisition across complex verticals.
Print · Collateral
A4 / 300dpiPrint work.
Flyers, brochures & print-ready collateral for the Total Processing brand.
B2C · BUY2GIVE
Charity marketplace & campaign system
A scalable social media and product system for a charity-focused marketplace — combining Buy2Give's identity with each partner's branding across web UI, dashboards and daily social creative.
Social Ads & Campaigns
Flexible templates adapted for partners, seasons and promotions.
Smell Great, Do Good
Partner / Beauty
UK's Best Perfume
Partner / Beauty
GiveBack Friday
Charity / Seasonal
Give Back Without Giving More
Partner / Beauty
Valentine's Edit
Seasonal / Retail
Doubling Donations
Seasonal / Promo
Fundraise While You Shop
Product / Social
Pamper Gifting
Seasonal / Retail
Partner Announcement
Charity / Partnership
Reimagined, Together
Brand / Identity
App Devices
Product / UI
Donation Dashboard
Product / UI
Marketplace
Product / Web
Product Page
Product / Web
Ouaf — Dog Treat Branding (concept brand)
Big flavour, simple ingredients, very happy dogs. A playful, slow-cooked identity system for a natural dog-treat brand — packaging, labels, social campaigns and merch built around one very confident script logo.
Packaging System
Brand / Packaging
Tin Range
Brand / Packaging
I Would Of Done It For Free
Campaign / Social
Exhausted From Begging
Campaign / Social
Good Boy Treats
Campaign / Social
Feel-Good Treat
Campaign / Social
Label — Turkey
Brand / Label
Label Detail
Brand / Label
Label — Ocean Jerky
Brand / Label
Good Dog Tote
Merch / Identity
Brand / Product
Brand campaigns & product design
Social campaigns, merch, product UI and print for a technology brand.
Campaigns & Merch
View more
‘Internet Magic Series’
Vol. 3 — ZBD community campaign
‘#EARN’ Vouchers
Voucher & sticker collateral
‘Stay Bullish’ Apparel
Tee colourways & mascot illustration
Product concepts & campaigns
App concepts and campaign directions.
App Concepts
Mobile UI
VELO Campaigns & Concepts
Social & Marketing
Key Art
Campaign Visuals
ZBD: Visualizing the Infrastructure of Virtual Economies
View moreThe Central Orb
The “technical orb” serves as the focal point, representing the core of a virtual economy. I utilized an exploded-view technique (similar to technical blueprints or industrial patents) to showcase the complexity within the system. The concentric rings and spherical wireframes suggest a secure, multi-layered environment for digital transactions.
§ 03 — Motion · Reel
View moreMotion reel.
Motion loop 01
Motion study — D
Motion study 6.3
Cat mountain
Adventure loop
Fright Night
Swing thing
ZBD app loop
§ — Motion · Explainers
View moreExplainer videos.
Motion graphics and explainer animations.
Infographic Animation
Motion / Explainer
Brand Animation
Motion / Social
ZBD Motion
Motion / Brand
Total Processing Motion
Motion / Brand
§ 03 — Capabilities
Versatile by design.
01 / Brand
Brand & Campaign Creative
Creating distinctive visual identities, digital campaigns and marketing assets across social, web, print and presentation formats. Adapting each creative direction to suit the audience, platform and wider brand.
02 / Motion
Motion & Visual Storytelling
Turning ideas, products and complex messages into engaging animation, short-form video and motion-led content. From early storyboards and styleframes through to polished final delivery.
03 / Digital
UI, Prototypes & Design Systems
Designing clear, intuitive digital experiences across websites, apps and interactive products. Building scalable components, visual systems and prototypes that bring consistency to growing brands.
04 / Delivery
Concept-to-Completion
Managing projects from initial brief and creative exploration through to production, rollout and final artwork. Comfortable collaborating across marketing, product and external teams while delivering multiple assets at pace.
[ Contact ]
Ready to take on a new challenge.
Designing across brand, digital, print and social for B2B and B2C.